Grace has been given the task of developing the communications for Stora Enso’s Wood Products division.
ABB Components wanted to develop its market position to highlight its qualities in a new concept.
Grace developed a new concept for Mässrestauranger’s catering business in close cooperation with the company’s marketing team.
Grace will drive the marketing and communications plans and take responsibility for all marketing initiatives that strengthen the brand.
Grace is a business to business agency working with the entire communications-chain from strategy and concept to creative production and tactical execution. Together we have more than 100 years of experience within advertising and marketing. We have launched power transformers on the global market, helped dealers around the world sell their heavy machinery, created award-winning annual reports, put the Swedish tourist industry on the map and much more. Regardless of target audience and purpose, we know that successful communication comes from a well-documented analysis, highly creative environment and close cooperation with our clients. .
How do we do it
At Grace we like to do the reflection in advance and understand the target audience in full before we go into the creative phase. When we’ve done our homework properly, it’s much easier for us to push the creative boundaries in the right direction. In this way, we can create carefully prepared communicative solutions that are relevant to the target audience.
– Collect, Concept, Create och Evaluate (C3E)
We call our working method C3E. It’s a method that ensures quality in every step of the assignment. It’s a part of our quality assurance program. In the ’Collect’ phase we gather and analyze valuable facts about your business, industry and target audience before we go into the ’Concept’ phase of idea generation. After approved sketches, it’s time then to bring the concept into the ’Create’ phase. When the assignment is complete, we’ll meet to follow-up the effect of our efforts (the ’Evaluate’ phase). All the way through the process we work closely with you and will assume you to be a part of our team. With close cooperation, regular feedback and status updates, we can get the best results.
It goes without saying that we want to inspire you and show you the strategic and creative breadth of our business. Here’s a few examples of some of our assignments. Get in touch for further inspiration. We’d love to talk.
ABB Robotics – Well-packaged global campaign
ABB Components – Brand Concept
Stora Enso – New Concept for Pellets
OSTP (Outokumpu stainless steel tubular products)
Mässrestauranger- New communications concept and logo
Stora Enso Biocomposites – Strategy, Naming, Concept and Campaign
Bahco – digital newsletter
Bahco’s “Mustaschkampen” campaign on social media
Bahco – The Perfect Match
Bahco’s ’Pink Ribbon’ campaign for cancer with retail giant Jula
Bahco Communications Plan